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Today Top 3 Reasons Your Website SERP Rankings Are Stagnating will be discussed in this article. All businesses strive to see their websites feature in the number one positions in Google search results, but only a few manage to achieve it. And, even least, manage to maintain such positions long term. Are you wondering why your website is not ranking higher for your targeted keywords despite containing lots of high-quality niche-specific content? Here are three reasons your rankings could be suffering:

3 Reasons Your Website SERP Rankings Are Stagnating

1. Trying To Rank For Highly Competitive Keywords

While keyword research and targeting are crucial for online success, many small businesses make the mistake of focusing on keywords with insane levels of competition. To rank in the number one position for popular keywords in competitive niches requires a $100,000+ marketing budget. A professional SEO company can help you to select niche-specific keywords that have a healthy search volume and low competition. By focusing on such keywords, you can enjoy faster growth in organic traffic from search engine result pages without breaking the bank.


2. Poor On-page Optimization

On-page SEO is just as important as off-page SEO. If each page of your website is not properly optimized for search engine crawlers, achieving high rankings on Google results pages will be difficult.

On-page optimization involves more than just padding each page with niche-specific short and long-tail keywords. A professional SEO firm will be able to format your website in a way that will boost its rankings. At the very least, if you own a WordPress website, you should activate the Yoast SEO plugin. The Moz On-page Grader tool is also a handy optimization aid.

To help Google index every page of your website, you also need an XML sitemap. Getting into the habit of using canonical tags will also prevent ranking issues caused when duplicate content appears on multiple URLs.


3. Limited Backlinks

Your website’s backlink profile has a big impact on SERP rankings. It’s not just the number of backlinks that are important. The source of each backlink is also important as it helps Google assess the credibility and popularity of your website.

A top-rated SEO agency has connections with trusted domains and can help you obtain high-quality backlinks to your website from reputable niche-related sources. Such an agency can also help to get any backlinks from blacklisted domains disassociated from your website. Once you improve your website’s backlink profile, you’ll soon start to see your rankings improve.

Also Read: Tips for Choosing the Right Mobile to Use

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