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The wasted marketing budget in marketing is not in testing new features, but in the fact that we keep repeating ineffective things.

We all understand that Digital Marketing will be extremely effective for businesses if you know how to do it correctly. However, there are often misunderstandings about Digital Marketing that some marketers often make. Here are 9 things that people often mistakenly think of when doing Digital Marketing plans.

Myth 1: Is a good website enough?

Having a good website is the perfect start to success in Digital Marketing, but that is never enough. Your website’s presence needs to be engaging, relevant and packed with high-quality, customer-oriented content.

To have an effective Digital Marketing plan in place, you need to regularly update your page and find ways for your target customers to visit it. This means we have to create more valuable content elsewhere, not just our own website.

Myth 2: Always create great content every day?

There are two notable things about this saying, first is that you must always produce quality content, second, you must write every day. Really, releasing quality content every day is always the goal that Digital Marketing people are aiming for. However, you will find that we always run into the constraints of the time, budget, and attention span of our target audience in order to achieve that goal.

Myth 3: Is Social Media Owned Media?

You may not realize that we do not own our social media accounts, but it is the creators of the platform who own them. So they are going to be the ones who decide how and how often our target audience is able to see our social media updates.

Myth 4: Are negative comments always a bad thing?

A negative response in the digital environment isn’t always bad. In fact, in life, too, it is normal to disagree with others. As long as we follow the rule, be polite, say “thank you” and treat others the way you would like to be treated. This way you will find new opportunities from dealing with these negative comments.

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Myth 5: Expectation that everyone will like your content?

Even if you believe the content you produce is great and great, the customer reaction may not always be as expected. Remember, as long as your content generates any kind of public response (ideally, a positive response), stimulates them to interact, you will be successful.

Instead of trying to find interest, think about other types of reactions you can generate that can support a branding strategy. The content can be helpful, thought-provoking, or humorous, easily associated.

Myth 6: Afraid that people will hate your content?

Don’t let worry stop your creativity. Don’t be afraid to experiment with new things and take risks in different directions just out of fear of public rejection. As long as you have a clear mission, focus on the values ​​your customers want to get. And starting to pay attention to measuring customer engagement, you’ll learn a lot more from trials.

Myth 7: Must we appear on all social media?

Digital Marketing includes many different means from blogs, social networks to email, websites, … this is a large field. People use different platforms to search for different things, and depending on each platform your content is more or less relevant to it. Therefore, you don’t have to be present on every social media platform.

Myth 8: Do we always have to chase our competitors (even blindly)?

Consulting a competitor’s Digital Marketing plan is a good start, but not the end goal. Marketing jobs need to be specific and relevant to each business in order to put your brand ahead of your competitors, not in the same position as them. The best way to lead is to go ahead with your own marketing strategy. And understand that nothing changes as quickly as Digital Marketing, so do not because you are not familiar with a certain factor but give up the experiment.

Myth 9: SEO is no longer effective?

The number of people visiting the website from search engines accounts for the majority of the total traffic and converting customers of many companies. So SEO is still an important tool in Digital Marketing. SEO is constantly changing, requiring marketers to be constantly updated with the latest techniques.

However, SEO is not a complete marketing strategy when used individually, it only works well when combined with quality content, supporting the consumer shopping journey, focusing on customer values. and convert target customers.

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