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Digital marketing is also known as internet marketing. Digital marketing is the part of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

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There are many components of digital marketing.

1. Search engine optimization (SEO)

2. Search engine marketing (SEM)

3. Social media optimization

4. Social media marketing

5. Content marketing

6.Email marketing

7. Affiliate marketing

8. Influencer marketing

Digital marketing reaches customers beyond advertisements. Seventy percent of internet users wants to learn about products through content versus traditional advertisements. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

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Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

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