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The chances are that you have heard the term local SEO. What many website owners or businesses do not know is that it is more important today than ever. That is because the number of voice-activated and ‘Near Me’ searches has increased. However, do you really know what it is? Do you make the most of it?

Local SEO – Topic Overview

If you sell products online or market your brand as a whole, local SEO should be part of your marketing strategy. To know more about SEO, how you can use it to maximize awareness, and increase local search conversations, continue reading.

What Is Local SEO?

It is a known fact that SEO or search engine optimization helps a web page increase its rank on the organic search engine result page (SERPs). However, it only applies based on relevant keywords. With local SEO, you will be able to rank your website or business high in your area or the area you serve.

People are likely to engage with businesses close to them. Therefore, local search engine optimization will help redirect traffic to your website and increase the conversion rate. According to research, about 90% of google searches are focused on local information. This means that people are actively looking for local content, services, or products. Let’s not forget, 89% of searches happen through portable devices, such as smartphones. The research people conduct through them results in them calling or visiting the business within 24 hours.

It does not matter the industry your business is based; you can never afford to miss the sales brought by local SEO.

Online-Based Businesses And Local SEO

If you sell products and services online rather than in an actual physical shop, you need local SEO in your marketing campaign more than ever. Remember, people use the web to find more information about a business, and this law applies to a web-based business. The statistic mentions that 97% of people use the web to find more about a local company. The use of local or ‘Near Me’ searches has increased by more than 900% in the last two years.

You will want your web-based business to show up on the search engine result page when a person is searching for a product or service you offer. For you to boost sales, you need traffic and a better conversion rate. It works better with local SEO.

Creating Local SEO Strategy

Because you know what local SEO is and the reasons you need it, it would be best to create a strategy that will work best for your business. Remember, to achieve the best results – you need to experiment and identify strategies that work for you. The good news is that you may choose to hand over your SEO and Marketing requirements to a professional Web marketing agency. With the skills of a professional, you are guaranteed web optimization and improved ranking.

On the other hand, you may choose to handle your local SEO in-house. If this is your wish, you need to do a lot of research and go through local SEO training. Only through proper local SEO training can you implement and manage local SEO in-house and boost your ranking.

To get started, below are four primary factors that will help enhance your local SEO: –

  • Keyword

A keyword is the backbone of online marketing and SEO.  For a business to be successful, you need to research the perfect keyword that will work best for your business and audience. For example, assuming you offer 24-hour plumbing services, your keyword can be ’24 hour plumbing in City’.

It is wise to understand the way people search for content online and choose the right keyword based on that. The good news is that there are many available tools online that one can use to conduct keyword research.  These tools will help you find the perfect keyword for your local SEO strategy.

  • Website Optimization

Although you need a keyword to optimize a website, the website itself must be optimized to boost delivery. What does this mean? Well, website optimization involves; ensuring it has a short loading time, easy for traffic to navigate, having an attractive color scheme, is keyword ready, and much more. Doing this will help google search engine crawlers to find and rank a website within a targeted area. Remember, everything within the website should be localized.

NOTE: it is not compulsory for you to make webpage locations visible to users if you do not want to. The most important thing is that Google knows they are there and have the same effects on the ranking.

  • Local Citations

Citation is one of the most important aspects of a successful local SEO strategy. In fact, they are one of the easiest elements in any campaign. Therefore, to boost your local connection strategy in the eyes of search engines like google, you have to ensure the business name, phone, and address are listed and have the same format.

When this information is listed on several reputable websites, it will help increase your website’s validity and the likelihood of being accurate. What does this mean? It simply means that search engines like google will be more likely to display the information, which will help boost the website further the ranking. As such, it would be wise to take advantage of business directories and secure your local citations. Blogs, other websites, and industry-specific websites will also have the same impact.


Local SEO is the key to success today. Remember, with an effective local SEO strategy – one will have the ability to increase the ranking of a business or website when a potential customer searches for related products and services within that area. The primary goal is to secure a place at the top three local rankings on the search engine result page.

It is wise to take advantage of what is known as the 3–Pack, which contains the map with the location of the business, the company name, and the contact details. Do not forget to include reviews. Today, the local 3-pack appears on about 30% of the search engine result pages. However, this number is increasing every day.

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