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Those who work in the sector of digital marketing.

On the other hand, few know that a real debate on its meaning has been going on for years on the subject.

Many believe that long-tail keywords mean that they contain a lot of words. It is the difference between “swimming pool” and “swimming pool installation in Bologna”, the latter being considered the long tail.

However, the keyword length is not necessarily what we are referring to when we say “longtail”. In reality, long-tail keywords need to be extremely specific; As it happens, longer keywords tend to be more specific as well (hence the confusion around the definition).

The debate is certainly always open and the difference mentioned above is not a small one.

Already in 2012 in this blog which displays information in reverse chronological order, with the latest …we talked about what the long tail is and how it applies to search engine rankings.

Reading the article from 8 years ago it is clear how the web has evolved in recent years, also thanks to Artificial Intelligence increasingly used within search engine algorithms.

Long-tail keywords are so specific because fewer people tend to search for those particular keywords. Which may dissuade some people from trying to rank them, as they consider them a waste of time.

But this is where the opportunity lies. Longtail keywords tend not to be as competitive due to their low volume, so if you can create content that ranks for a variety of long-tail keywords relevant to your business, the traffic you will get is much more qualified.

Take the example of the word pool mentioned above. If someone is looking for a “swimming pool”, we don’t have a precise idea of ​​what they are looking for. It’s so high-end that it could look for anything: the number of swimming pools in Italy? The nearby pools? The cost of the above-ground pools? Who knows. What we do know is that those who do this research are still in a part of their research journey based almost entirely on generic information.

Now, if someone is looking for, “installation of a swimming pool in Bologna”, it looks like they are looking for help installing a swimming pool. And if this is a service offered by an installation company that is ranking for that keyword, chances are the searcher will see the website as the first result.

So, long-tail keywords may not be searched often, but it’s equally true that they’re not even that competitive to rank for, and people searching for those terms are usually at the lower end of the funnel and therefore more likely to convert.

The Topic Of This Post

  • 1 How to find the long-tail keywords to rank
  • 2 Implement a long tail content strategy
  • 3 How to get the long tail buy-in from your business

How to find the long-tail keywords to rank

Now that we know the hidden power in long tails, how can we find these terms? Long-tail keywords often don’t have enough search volume to appear in most of the tools needed to analyze the importance of a keyword.

This is where content creation becomes a blend of art and science.

The first step to do is the online analysis of the places and searches made by potential customers by analyzing the target. The Target is consequently also … and how it relates to a brand.A combination…

For example, you can find inspiration on which topics to deal directly from:

  • Forums (such as Reddit, Quora, and Yahoo Answers)
  • Comments on related news articles
  • Online courses
  • Google Autocomplete and related searches

It doesn’t matter where you look or where you ask for suggestions: what are the questions the audience is asking and how can I answer them?

Implement a long tail content strategy

One idea might be to want to target each long-tail keyword with a unique page, but that’s probably not the best way to do it.

You could end up creating a lot of thin articles or subtle articles that target hyperspecific terms, which almost certainly leads to a completely ineffective content sprawling strategy.

Fortunately, a single page can be classified by several terms. Mapping various H2s and FAQs on the page will be all we need to do to get the indexing

For example, imagine all the long tail keyword ideas that came to your mind when we mentioned “swimming pool in Bologna” and think about which ones you think are similar enough to be nested under a slightly larger  insurance post.

Getting the buy-in of the strategy long tail from your business

Of course, it is not so “cool” to be classified for something like “installation of swimming pools in Bologna” compared to being in first place on search engines indexed with the dry term “swimming pool”

Sometimes management or customers become fixated on ranking. Get a good ranking for relevant keywords for those high-level terms because they give the impression of having achieved an almost impossible victory.

In these cases, the client could be reminded of this Ahrefs statistic where it says that 60.67% of all “search question” is created by 0.16% of the most popular keywords.

 

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