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Social Media Marketer

The success of social media marketing lies in the right combination of productive strategies. The wrong combination will simply reduce your target customers’ traffic instead of attracting them. By designing your social media strategies, such as social media optimization, based on current trends, you can increase profits and effectively use social media sites for marketing. These are the recent trends highlighted in a Forbes article based on the 2013 Social Media Marketing Industry Report.

Decreased use of social bookmarking sites

According to research reports, the use of social bookmarking sites decreased to 10 percent from 26 percent in 2011. This significant drop in usage clearly indicates a decline in bookmark sites. Although sites like Twitter, StumbleUpon, Reddit, and Pinterest are still popular with marketers, most sites (like DIGG and Friendfeed) almost die. Therefore, it is not a good practice to blindly trust a bookmarking site for marketing purposes in today’s scenario. Instead, search for the most popular sites and bookmark them very carefully.

Decrease in daily deal sites

The features of daily deals or daily deals only are a powerful way to attract a large number of target customers at one time. The research report says that about 80 percent of marketers are not interested in using the most popular daily deal sites, including Groupon or Living Social, for their campaigns in the near future.

Now people are focusing more on a large amount of revenue they receive on their purchases over time. Therefore, it is advisable to use social media marketer to achieve long-term marketing goals rather than daily goals.

Best sites for social media campaigns

Obviously, marketers who use social media for marketing will run social media campaigns (using social media sites to promote) their products or services to attract specific customers. Campaigns will only be successful if the related site is popular with customers.

The research report indicates that marketers who spend more than 40 hours a week in social media marketing run their campaigns more intensively on Google+, YouTube, Pinterest, and Instagram compared to those who spend six hours or less a week on social media marketing. . Additionally, about 92 percent of marketers with five or more years of experience prefer LinkedIn over 70 percent of marketers with less than five years of experience. Forum marketing has also decreased to 16 percent this year from 24 percent in 2011.

About 67 percent of marketers plan to increase campaigns via Twitter despite a slight decrease from 69 percent last year. Photo-sharing sites, including Instagram, are more preferred by young marketers than older people to launch campaigns. 62% chose to blog as the most appropriate platform to dominate, the highest percentage followed by Google + (61%) and Facebook (59%).

Trends for B2C and B2B Marketers

Business-to-consumer marketers (B2C) use Facebook at a rate higher than 67% than other platforms. In the case of company-to-business (B2B) marketers, Facebook and LinkedIn each have equal majorities of 29% each. Below is a pie chart showing usage stats for each platform for B2C and B2B marketers.

B2B marketers use a more diverse set of platforms than B2C marketers. They both don’t fully use blogging and have minimal YouTube usage.

If you are a B2B or B2C marketer then try to encourage blogging as it is the most popular social media platform. Since YouTube is the second largest search engine, you can enjoy the benefits it offers by posting videos inexpensively. Orabrush (B2C Corporation) and Blentec (B2B) have become powerful brands by capitalizing on cheap YouTube videos.

As B2B marketers are increasingly using LinkedIn, they have the opportunity to use SlideShare (owned by LinkedIn). This social media entity can be used to generate leads for B2B organizations.

Fewer registrations online

According to research reports, there is a decline in the use of geolocation services, including Foursquare, from 17% in 2011 to 11% this year. These services allow you to automatically register on their sites over the Internet. The decline in these types of services indicates that people are now more concerned about privacy and security. Marketers can address this situation by offering contests and bonuses. This will encourage people to register more.

If you are still following the old social media marketing strategy, it is time to develop new strategies based on all of these current trends. It is better to entrust this tedious task to a reputable social media marketing company that provides reliable social media marketing services rather than trying to implement the strategies yourself.

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