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Social media marketing tips seem to be the latest buzzword for anyone looking to increase their online presence and sales. But is all this social media marketing (SMM) true?

Right now, SMM companies are popping up all over the place, telling everyone how to hear how incredibly important social media like Facebook, Twitter, and YouTube are to your business. But for the average small to medium business, social marketing Does the network really work? Is It Really Worth Spending A Little Fortune Hiring An SMM Company? And did anyone actually research this topic before hiring someone to set up a Facebook business page on there? Some SMM companies set up things like Facebook Business Pages (which are available for free) for $ 600 to $ 1,000 and above and tell customers they don’t need a website because Facebook is the largest social network in the world. The world and everyone has a Facebook account. At this point, it may be true that Facebook is the largest social network in the world, and yes, Facebook members are potential consumers. The real question is, are they really buying? Social media marketing companies also like to point out the benefits of social media, such as how many people use social media marketing tips Facebook or the tweets sent in the last year, and how many people watch YouTube videos, for example. Do you have the full picture? Once I sat next to The SMM “experts” at the business seminar were loved by anyone who came close to the incredible benefits of setting up a Facebook business page for small businesses. (For him, of course) and selling on Facebook, so I was amazed at So’s advice I searched for him on Facebook and found that he only had 11 Facebook friends (not a great start). Sell ​​well to see if it really works, who works for it, and why social media marketing is right for them. ? And should companies rely heavily on social networks for their sales?

As a web developer, I constantly face social networking challenges when potential clients say that having a website sounds great. But they have a business page on Facebook and are told by various sources. (Currently “they” are not disclosed) that social networks are a must. But after discussing their needs, it’s pretty clear that those potential customers don’t know why they need social networks or SMMs to drive sales online, they just want it. For small and medium businesses, I always recommend building a quality website on all types of social networks. It’s easy because social media is social media and social network is social network, not business media and business network. (That is more like LinkedIn) I know it sounds simple. But it is true and the statistics are backed up. The truth is that social media marketing cannot tell you that Facebook is a social network, not a search engine, and while the number of Facebook users and Google users is the same, people don’t use Facebook in a certain way. they use Search engines such as Google (which market about half of the search engines), Yahoo and Bing to find a company or product. Used to keep in touch with family and friends or for news and entertainment. In a recent study by the IBM Institute for Business Value, about 55% of all social media users indicated that they had no interaction with a brand at all through social media, and only 23% used social media. Now, of all the people who use social media and interact with brands, whether intentionally or not, most (66%) say they should feel that the company is communicating honestly before communicating.

How do you use social media marketing? And is it worth doing or not?

First of all I would say that if you have the best website, in most cases you still have a lot of other businesses on social media, especially if you are a local small to medium sized business due to the large crowd of people. Type “Barber Port Macquarie” into search engines like Google, Yahoo and Bing more than ever before on any social media site, and if you don’t have a website, you’re missing out on all that potential. However, despite all the (not so great) statistics, I still think it’s still a good idea for businesses to use social media. But it’s not like many SMM professionals are today. Why? Since it clearly doesn’t work the way they claim it does, companies and businesses in general see SMM’s social networks like Facebook generally as a new market ready to shop and when Facebook is starting to let users measure by Peter. Millions of PayPal co-founder, Thiel invested $ 500,000 for 7% of the company (as of June 2004), and since a handful of venture capital firms have invested in Facebook, and in October 2007, Microsoft announced it had a 1.6% stake in PayPal had bought. Facebook for $ 240 But since Facebook’s humble beginnings until now (2012), both SMM companies and businesses have really failed to take advantage of the masses of Facebook users online. The truth is, the numbers don’t equal shoppers, are social media marketing companies most interested in talking to social networks? In social networks like Facebook, is it in the interest of people who believe businesses can sell through advertising and marketing with them? Of course, it was. In early 2012, Facebook revealed that its profits were up 65% to $ 1 billion a year ago, while revenues, mainly from advertising, were up nearly 90% to $ 3.71 billion. So it became clear that the idea of ​​SMM worked for them. But that’s Sports for you? Well … no statistics. But that doesn’t mean it isn’t.

I believe the main difference between social networks and search engines is intentional – people who use Google search for something on purpose, so if they are looking for a hairdresser, that’s what they were looking for at the time. With something like Facebook, the primary goal is to connect with friends and family. In October 2008, Mark Zuckerberg said, “I don’t think social networks can generate the same income as search engines … three years from now. What’s the most affordable model, but that’s not our main focus today?” The biggest problem that companies face with social networks and SMMs is the recognition of an IBM Institute for Business Value study. It found that “there is a significant gap between what companies think consumers value what consumers say they want from social media interactions with companies.” Imagine Facebook likes, comments, or details without getting anything back, so the old saying. “What’s in it for me?” Comes into play. The main reason people keep interacting with brands or companies on social media is to get a discount. But brands and companies think the main reason people interact with them on social media is to learn about new products. Most companies believe that social media will increase their support. But only 38% of consumers agreed.

Businesses need to find new ways to connect to social media if they want to see results from it. There are some great initiatives shown in IBM studies on some managed companies on how to use social media to their advantage, keep that in mind when asked what they are doing. What if they communicate with a company or brand through social media? Consumers argue that “Get discounts or coupons” and “Buy goods and services” are the two main events respectively. An American ice cream company, Cold Stone Creamery, offers discounts on their products on their Facebook page. Called Twelpforce by Best Buys in the US, employees can answer customer questions via Twitter with both Cold Stone Creamery and Twelpforce, the benefits are clearly beneficial to potential customers and good marketing tips. On social media, selling is without trying to sell. (Or looks like a sale to yours.) Unfortunately, most social media marketing is aimed at the wrong place.

Building a tangible buyer with a consumer relationship through social media is not easy, and it can be in the interest of companies using social media to improve their website rankings on Google. Understand that you cannot set up a Facebook business page and hope for the best. SMM takes effort, and potential customers should appreciate what you offer through your social media efforts. They have something valuable to their social interactions and their time, then you may be able to get better results.

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