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More and more fake sellers are making their way into the social media world, as well as sites like eBay or Depop. Although big brands like Nike, Puma, or Adidas are providing some actions to this problem, fake shirts are still out there and are becoming more widespread.  


This is evident in football shirts, many sellers are selling fake shirts online. If you want to avoid them, we’re here to give you some tips on how you can determine whether a shirt or listing is fake or not. 


1. Take a look at the price 


This is probably the most obvious giveaway that the shirt is fake—its price. If there is a newly released shirt and is sold for less than half its original price on highly regarded sites like Unisport or Kitbag, most likely it’s fake. But be cautious that fake stores can also sell fake shirts that are priced at similar prices, but this is unusual. 


2. Inspect the quality of the shirt 

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Counterfeit shirts may look like the original shirt, but when it comes to quality, they can’t be easily replicated. Try to see if the shirt has any fabric quality, sizing problem, and poor stitching. 


  • Stitching quality. You will know if there is an issue in the stitching quality by looking inside the shirt, especially around the neckline and the badge. If its appearance looks poorly made, then it probably is. 


  • Printed logo. Original classic football shirts with its kit manufacturer logos are not printed onto the fabric with a fake. Fake sellers love to do this because it’s a cheaper way to do it. Aside from that, if the logo is embroidered, you will determine if it’s fake or not. If you see the logo looking awkward and weird, it may be because of its shape, font are off, and other elements, then most likely you have a fake item. 


  • Assess the icons, badges, and logo. These counterfeiters will cut costs as much as they can, but if you are the type of person who looks into details and is great at it, you will easily know that these counterfeiters are no winners in this game. 


3. Double check the site or store 


If you always shop, you can already differentiate that sketchy fake store from an authentic one. They have low-quality header photos, unprofessional designs that you can’t actually find from a legitimate site with real experts working on it. 


If their website has inconsistent product pictures, usually taken from various legitimate sites. And just by your instincts, you can spot if there is something off. If you think you’re not that sure about the brand’s legitimacy, try looking up the name of the store and search it online, or you can find their address or contact information on their site. They do this because they don’t want their customers to read or find negative reviews because they don’t want anyone to be responsible. 


4. Check the seams 


Commonly, the quality of fake shirts is far and different from what you will get from a real shirt. It’s not a surprise for fakes to have this quality and is usually sold under a wholesale price and these producers want to make a profit. 


The seams on fakes are usually not properly executed and will see some threads, in the end, sticking out. It’s normal to see seams that are uneven or have fabric stretching next to them. This usually happens because of using cheap machinery, lack of care, or untrained workers. 


5. Verify the SKU of the shirt 

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Every football short or product, in general, has an assigned SKU or Stock Keeping Unit which is useful to know if a shirt is fake or original, particularly if you have it in your hands already. 


You’ll be able to find the SKU on the tag that comes with the shirt. If you want to make sure that it’s the correct one, search it on Google with the maker of the product. 


Aside from that, fakes have inaccuracies you can find in their product name. For instance, the tag will only say “ADIDAS JSY” instead of “FCB H JSY” which is already an obvious indicator that the product is fake. 


Always buy from established and known retailers


The best way to be sure if you want to get the official product is to buy from a reputable retailer. This doesn’t only apply to football shirts but also to other products. Official images can be easily stolen from official websites, don’t let it fool you. Plus, that shirt that you are expecting may not look the same as its picture. 

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